How to Boost Your Online Presence with SEO and Social Media - Business MattersBusiness Matters

Businesses use a variety of tactics as the digital space gets increasingly congested to stand out and attract the interest of their target audience.

Businesses are doing everything from focused content strategies to captivating social media campaigns.

E-commerce and online casino platforms like online-casino.in are at the forefront, harnessing the power of the digital space to its fullest. Social media and search engine optimization (SEO) become powerful tools in this environment. While distinct in their functionalities, their combined prowess can amplify a brand’s online visibility.

The Interplay of SEO and Social Media

SEO and Social Media, though distinct, are intertwined in many ways. While SEO focuses on improving website visibility in search engines, Social Media aims at building brand identity and fostering community engagement. Together, they can amplify a brand’s online presence.

The Influence of Social Media on SEO

Contrary to common assumptions, social signals like Facebook likes and Twitter followers do not directly impact search rankings. Nonetheless, a 2018 Hootsuite study found that articles with a substantial amount of social media shares experienced an average 22% increase in their SEO rank during the experiment. This implies that social media significantly impacts SEO, even if it may not be a direct ranking element.

Social Media Profiles and Search Engines

Your social media profiles play a pivotal role in shaping the content of your search results. For...



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