Search engine optimisation (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). A well-optimised website is more likely to appear higher in search results, which can lead to increased traffic and conversions.

There are many factors that contribute to SEO, including:

• Content: Your website’s content should be high-quality, informative, and relevant to your target audience. It should also be keyword-rich, but not keyword-stuffed.
• Technical SEO: This includes factors such as your website’s structure, code, and speed. Your website should be easy for search engines to crawl and index.
• Link building: This involves acquiring links from other high-quality websites. Links are a signal to search engines that your website is authoritative and trustworthy.

Recent Google updates

Google is constantly updating its algorithms and features, including those related to SEO. Some of the most recent Google updates include:

• Core updates: Google releases core updates several times a year to improve its ranking algorithm. These updates are designed to reward high-quality content and websites that are helpful to users.

• BERT: BERT is a natural language processing (NLP) model that Google uses to better understand the meaning of search queries and content. This update has had a significant impact on SEO, as Google is now able to better rank websites that provide relevant and helpful results to users.

• Passage-based...

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Published by: Book Club