Some news publishers in the UK, US and elsewhere have been “profoundly affected” by a string of Google search and Discover updates since September affecting traffic and, as a result, revenue.
Websites with a traditional focus on scale, often built with the aid of SEO explainer-style articles, appear to be among the hardest hit while sites with a better user experience due to having fewer adverts – therefore many more subscription-focused newsbrands – report being less affected.
Google said it has not specifically targeted publishers but that its aim is to “show helpful and reliable results”.
Since September, updates rolled out by Google have included a “helpful content update” deemed to have been “noticeably more impactful” than the last of its kind in December 2022, an October core update and another in November, and a reviews update also this month. “Core” updates are the significant, broad changes to Google’s search algorithms and systems that tend to take place a few times a year – not usually twice in two months.
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The two November updates had not yet finished rolling out at the time of writing, while a bug was discovered in the October rollout that had a significant effect on traffic through Discover, Google’s personalised content feed. That glitch has since been fixed although not all publishers have reported seeing an improvement as a result.
Latest core updates having ‘profound...
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Published by: Book Club