Verint and NP digital won the B2B category at The Drum Awards for Search. Here's the award-winning case study.
Verint helps the world’s most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. With this approach, brands can navigate and thrive as they adapt to the future of work, eliminate the inefficiencies created by organizational and data silos, and consistently deliver differentiated experiences at scale across every interaction.
Challenges / Goals / Objectives: Verint had a major site migration, a blog subdomain migration, and several acquired business unit migrations to perform. We needed to ensure the migrations went smoothly, and we were also tasked with improving the site experience and increasing the amount of organic search traffic. Verint was looking to increase non-branded traffic in a very competitive space and seeking ways to expand their content into new topic areas where their competitors were winning. Many of the brand names for their solutions are not what users are searching for, so they were looking for research and guidance.
Strategy / Solution: NP Digital closely partnered with the Verint product and marketing teams to develop a holistic SEO strategy as a part of their website migration. Our efforts encompassed in-depth research, targeted content development, the implementation of technical SEO best practices, and Digital PR. While the website was in the staging environment, we...
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Published by: Book Club