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Most people working in SEO will tell you that we have just been through an exceptional period of change and rapid learning required.
From the explosion of generative AI – first from ChatGPT and then Bard running to catch up.
The Google updates that were unrelenting.
And Universal Analytics finally being deprecated and switched off, with GA4 being a steep learning curve for anyone who wasn’t prepared in advance.
In 2024, as the dust settles around the introduction of gen AI, the predominant focus is going to be embracing the new tools to help as an assistant for workflow and productivity. For those who don’t take the time to experiment with AI and learn how to write prompts, there is a real threat of being left behind.
We don’t see AI replacing good quality writers or SEO, but we do see AI as an opportunity to enhance and augment what we already do.
[SEO Trends 2024] Download the free ebook
What SEO Pros Should Focus On In 2024
As SEO is all about collaboration and sharing knowledge, we turned to some of the best minds in the industry to get their thoughts on where the industry is going and what might happen next.
1. Kevin Indig, Growth Advisor:
If Google’s frenzied algorithm updates in 2023 have shown us one thing, it’s that the bar for content and domain quality has risen faster than we thought. In 2024, we need to...
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Published by: Book Club