Google clarifies author bylines don't directly influence search rankings, despite claims.
- Google says it doesn't use author bylines for rankings.
- Bylines are for readers, not search engines.
- Quality content can rank well with or without bylines.
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In a recent clarification on social media, Google’s Search Liaison addressed a widespread misconception regarding the influence of author bylines on search rankings.
Misconception In The SEO Community
The issue arose after a notable publication suggested that including author bylines could boost content’s visibility in Google’s search results.
According to the publication, this claim has prompted many websites to adjust their content strategies under the assumption that bylines would boost their ranking.
Google’s Clarification On Bylines
Google’s Search Liaison took to X (formerly Twitter) to address the misinformation.
In a response, the liaison stated:
“I know this will be a ‘simple, almost quaint answer’ but this part of the article is wrong nor cites us saying this. Google doesn’t somehow ‘check out our credentials.'”
He emphasized that Google doesn’t use bylines as a direct ranking signal and that the publication’s claim was incorrect.
Bylines, the liaison explained, aren’t a tool for improving search rankings but...
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Published by: Book Club