Advancements in technology have transformed the modern business landscape into a hypercompetitive environment. With each new upgrade and release, consumers are demanding and expecting more from products and services. Companies struggle to succeed because they fail to stand out. Design can be a valuable tool for gaining an advantage over competitors. Ample research shows that significant investments into design throughout multiple areas of a business drive increased performance and customer satisfaction.
However, existing design frameworks and service models are inaccessible to many climate founders. Cost, context specificity, and time are barriers to their widespread use. As a trailblazer in the industry looking to solve this problem, Allelo Design is infusing intentional, impact-focused design principles to develop and test a new AI companion that will democratize on-demand, customer-informed design strategies. The purpose-driven digital experience design studio is poised to empower climate tech founders, support customers, and overcome challenges with this upcoming release.
The power of design investments is often underestimated by the corporate world, especially among early-stage companies. Often regarded as an embellishment rather than a necessity, research dispels these assumptions. Capital invested into design directly impacts ROI and other key factors of organizational success. It's critical to exceeding customer expectations. A study examining the business case of user experience (UX) design revealed that every dollar invested in UX brings $100 of ROI. Further research uncovered how the gap in performance between companies who prioritized design versus those who didn’t. Organizations with the highest design investments outperformed their counterparts with an increase in sales (14%), customer retention (44%), customer engagement (21%), and faster product cycles (30%). Another study showed that design could translate to an estimated per-project ROI of 229%, leading to an 85% boost in organizational success.
These statistics clearly showcase design as an untapped resource for improving market positioning and overall performance. However, if design is such a differentiator, why aren’t early-stage climate companies optimizing it?
Allelo discovered some of the barriers preventing founders from leveraging existing design frameworks. The company spoke with founders, investors, and even designers about why they aren’t using industry-leading tools. Allelo took their investigation further by asking why good design practices aren’t being implemented earlier on in product or brand development. The company noticed three patterns emerge. Many tools within design frameworks were generalized, which made them difficult to integrate into the complex technical, regulatory, and market environments climate companies are working within. Founders also lacked the time to fully leverage templates and/or collaborate to improve the design quality of their products.
Since its entrance into the design space in 2022, Allelo has championed a commitment to building symbiotic relationships with clients and associated customers, employees, and stakeholders. The company’s ethos hinges on designing with the intention of ‘baking in’ impact into custom front-end digital interaction design. After recognizing the gap in existing design frameworks, the team was determined to create a solution.
As the company embarked on this endeavor, it had three goals. This new product must effectively pool resources and people together to develop context-dependent solutions that define standards and continuously leverage new data sources to remain relevant.
Allelo has dubbed this new AI companion Wizard. The design partner utilizes a ‘brain trust’ of synthesized data to offer on-demand, customer-informed guidance for designing software and digital interfaces. The product is still in the early stages of development but boasts several benefits. Since the company’s AI is trained on a multidisciplinary pool of data from customers, climate scientists, regulatory experts, investors, multi-exit founders, and innovation designers, it can provide real value. Wizard helps users make better design decisions, assess product market fit, reach the market faster, and integrate climate goals into the product design process. The tool is expert-driven, compliance-minded, and seamlessly integrated throughout a team.
For Wizard to provide the greatest value, Allelo needs early adopters to give feedback on its prototype. The company is looking to collaborate with like-minded partners, investors, and alpha testers who can contribute to this exciting project. This stage of development is key for evaluating whether the prototype’s capabilities align with founders’ needs. Allelo’s results will be used to make improvements and usher in a pilot program. Once Wizard is released, additional iterations will be developed to ensure the AI is prepared for applications across several industry verticals.
“Allelo’s Wizard represents a shift in how companies familiarize themselves with and deploy design to create amazing products,” says co-founder and design researcher Nicole Dery. “Once released, our tool will forever change a startup’s knowledge of design and the type of products they create. This means more relevant and cutting-edge innovations that address gaps in the market and deliver real progress toward our climate goals. We’re excited to see Wizard in action after we attract a suitable number of alpha testers and collaborators that can help us get to the next step of development.”
If you’re interested in being an early adopter, register today. If you would like to be a collaborator on Allelo’s Wizard,
Media contact : nicole.dery@allelodesign.com
Published by: Pathos Communications Ltd