Leading UK SEO, digital PR and digital marketing agency, Woya Digital, has leveraged its years of experience supporting clients in the accounting, wealth management, and financial services sectors to further focus in these areas, providing unparalleled expertise and firsthand knowledge of the challenges faced by client businesses.
The expert SEO agency focuses on the benefits of organic, AI optimisation and strategic SEO as a practice that helps accounting and advisory firms stay ahead of the evolving digital marketing landscape, collaborating with both UK-based companies and multinational and cross-border businesses that require expert SEO assistance.
The Demand For Sector-Specific SEO From Financial Services and Accountancy Firms
Professionals working in the financial services industry often recognise the value that search engine optimisation, or SEO, brings to their practices and businesses, owing to the estimated 97% of accountancy clients who use online search and now AI, to find localised advisers and consultants.
This has led a growing number of firms to seek out SEO and AI search support, with a particular need for providers who not only offer high levels of strategic insight but also possess a deep understanding of the highly regulated environment.
Woya Digital's Proven Success in Financial Services SEO
The Woya Digital team brings years of specialist expertise to the table. It has partnered with well-known financial services businesses, with outcomes published through online case studies.
As just one example, for an international financial services client, Woya Digital delivered:
- 9.5 x growth in visitor numbers to key service pages over just 18 months
- Sustained high-level organic growth across all relevant metrics, including on-page engagement, new leads, impressions and clicks
- Peak impressions of over 55,000, with daily traffic in excess of 1,000 visitors and an engagement rate of 70.4%
Woya Digital’s team delivered these results through a combination of on-page development, premium on-site content, AI optimisation, the creation of marketing hooks, organic backlink building, conversion rate optimisation and digital PR, representing the firm's multifaceted and cohesive approach to SEO.
Exploring the Competitive Advantage of Professional SEO for Companies in the Financial Services Industry
Steve O’Brien, Woya Digital Founder and Director of SEO explains that: ‘SEO for accounting and financial services providers is a balancing act, where we remain conscious of the highly competitive nature of the sector and incorporate our knowledge of the regulations and restrictions that apply to all companies in the space.
Organic search is an incredibly powerful tool, and something all ambitious firms should incorporate into their digital marketing strategy, from start-ups and innovators to long-established firms who want to engage with new clients in the online ecosystem where they most often search for advice.
We appreciate that accountancy practices, financial advisers, and consultants unfamiliar with the power of SEO might be unsure whether it can make a tangible difference. We publish case studies to share real-world outcomes and to demonstrate why SEO is a potent component in their marketing approach.
Woya Digital stands for results-driven organic SEO, which means we create in-depth, monthly reporting to identify the exact results achieved, while tracking those deliverables against the goals and target ROIs set by each business, something our clients naturally expect from the experts in organic search campaigns that perform.'
Targeted SEO Services for Accountancy and Financial Services Clients
Financial services is a core focus for the Woya Digital team, and a field in which their strategists, SEO experts, and content creators have worked for many years.
To enable more finance professionals to realise the impact of high-quality financial services SEO and avoid falling behind, the firm is offering free, no-obligation Digital Strategy Sessions, which includes how AI will affect the future of search, available to book on demand through the Woya Digital website.
These consultations help identify business objectives and challenges, serving as a starting point for the firm to create SEO-focused digital strategies backed by digital PR, precision PPC, AI optimisation, and on-brand content marketing.
Read more about Woya Digital - Leading SEO & Digital Marketing Experts Woya Digital Announces Expansion With New Appointment
About Woya Digital:
Founded in 2017, Woya Digital is an outcomes-focused SEO agency using strategy to deliver digital dominance in finance, healthcare and specialist sectors. The agency specialises in measurable SEO, PPC, digital PR and AI-optimised solutions specifically tailored to healthcare providers and financial service firms.
Media Contact:
Natalie Karr
Woya Digital
02038 353637
Published by: Steve OBrien