At the 2025 NY Digital Awards, Chinese technologist Ge Zhang was honored with the Silver Award in the category of Apps & Softwares – Professional Services for his independently developed system, Chain Intelligence Fusion – Supply Chain Network and Decision Support System.
This award-winning software has been adopted by Pryme.kz, a cross-border e-commerce platform connecting China and Kazakhstan. The system has enhanced supply chain efficiency for Chinese brands including Haier and Xiaomi in the Central Asian market.
From Framework to Field: Building a Smarter Cross-Border Supply Chain
Zhang led the integration of his independently developed software into Pryme.kz’s operational systems. Built on data analytics, algorithmic forecasting, and real-time logistics tracking, the platform supports full-chain operations from procurement in China to sales in Kazakhstan.
According to Pryme.kz, the system’s deployment has led to a 30% improvement in forecasting accuracy and a 50% increase in inventory turnover. Operationally, the modular management system enables seamless coordination among order processing, inventory allocation, and logistics—a crucial challenge in cross-border trade.
(Ge Zhang working alongside Pryme.kz Founder and Chairwoman Diana Aidarkhan on site at the company’s headquarters.)
Driving Innovation at Pryme.kz: Zhang’s Strategic Role in Digital Transformation
As a technical advisor at Pryme.kz, Ge Zhang plays a pivotal role in steering the company’s digital evolution. He is responsible for the strategic planning and top-level design of the platform’s intelligent supply chain management system, driving upgrades toward a more digital and smart infrastructure tailored to the unique demands of cross-border e-commerce. Focusing on the needs of Chinese brands expanding overseas, Zhang has built a robust technical framework underpinning the company’s entire business expansion.
Scaling with Software: Automating Efficiency
Zhang’s award-winning Chain Intelligence Fusion system is part of a broader suite of six proprietary software tools—including Smart Chain Optimal and Cloud Link Connect—that together form the core of Pryme.kz’s operational platform. This integrated software matrix has enabled the company to automate previously labor-intensive processes, reducing manual staffing needs by over 80% while tripling processing speed.
With improved demand prediction and dynamic inventory control, Pryme.kz reported a 40% drop in unsold inventory in 2024 and sustained annual revenues between $10–20 million. Its average order processing time was cut from 48 hours to just 12, and customer repurchase rates increased by 25%.
Digital Transformation Opportunities in Central Asia’s E-Commerce Market
Zhang’s work reflects a growing trend: Chinese companies and technologists are increasingly exporting digital capabilities to new markets. In Central Asia, where e-commerce grew 25% in 2024, digital infrastructure remains underdeveloped, creating clear opportunities for technology-led solutions.
“Zhang’s system addresses long-standing inefficiencies in emerging-market supply chains,” said one NY Digital Awards judge. “It offers a compelling model for how technology can reshape the logistics landscape in under-digitized regions.”
His approach underscores how individual innovation can drive efficiency gains at scale, offering a flexible model for digital transformation across borders and sectors.
By Megan Cole