UK care homes, nursing centres and supported living facilities are in sustained demand, but the seasoned professionals in care home SEO at Woya Digital have emphasised why keeping pace with changing search trends is critical to connecting providers with families and communities.
Analysts predict that over the next decade, British towns and cities will need almost 150,000 extra care home beds to meet the needs of an ever-growing older population, while in sharp contrast, as many as 20% of beds are empty, demonstrating a glaring gap in matching capacity with demand.
Statistics Illustrating the Relevance of SEO for Care Homes and Nursing Centres
Natalie Karr, Director of Marketing at Woya Digital says, ‘The data out there shows why any professional care-focused business cannot ignore their SEO and digital marketing.
For many, especially longer-established residences, this veers away from the word-of-mouth recommendations and local reputations they’ve long relied on. However, failure to act can mean even exceptional quality care homes start to fall behind, purely because they’re not recognising how new residents and families will look for the services they need.’
Statistics show that:
39% of families and loved ones looking for supported living or care homes use organic search to find and compare local facilities.
75% of those interested in comparing care homes and nursing facilities use search engines as their first port of call.
83% of users searching for nursing home spaces don't have a specific company in mind, indicating they're open to online marketing and aren't influenced by existing preferences.
50% of adults aged 65+ are active Facebook users and will visit care home social media pages or view promoted ads to discover new options or look at reviews.
Natalie adds that, ‘SEO isn’t solely focused on ads or promotions, but about optimising websites, landing pages, resources and content to align with the needs of the families and local communities care homes exist to serve.
Professional AI-optimised SEO for care homes is proven as a cost-effective way to achieve better online visibility that ensures anyone in need of sensitive, respectful care isn’t overlooking local services because they simply can’t see them online.’
The Value of SEO Support for Care Home Businesses
SEO optimisation has swiftly become a necessity for thousands of companies that depend on their online visibility, whether selling products or marketing services. It has, though, been introduced at a slower rate in healthcare and social care segments, which many believe is down to a lack of awareness.
Today, UK consumers account for 4% of all global Google traffic, and over 89% of people use a search engine each month to look for services. This means that care homes that can’t be found via a Google enquiry or that don’t appear in search engine results can suffer very real commercial disadvantages.
Natalie explains that ‘The team at Woya has a strong background working within the care space, and as such, we want to drive home the message that SEO is an essential and affordable way for care centres to build trust, using quality websites and valuable content that showcases what they are, and why families should consider choosing them.
In some cases, we speak with care homes or groups who'd assumed SEO would be prohibitively expensive, but it's often a case of conducting research and understanding how best to reach local communities and families dealing with the emotional and financial complexity of making care decisions, rather than large-scale marketing campaigns.
We’d encourage any care home or network to revisit their SEO approach, think about where they might be struggling to connect with those in need of care, and to schedule a free call with our team, or utilise our complimentary SEO audit report, which is readily available via the Woya Digital site.’
Woya Digital’s Background in Healthcare SEO
Woya collaborates with multiple medical, healthcare, and social care businesses in the UK, providing access to a wealth of expertise across its core focus sectors.
The firm offers a broad range of targeted healthcare SEO services, including those designed for care homes, home care providers, pharmaceutical companies, chiropractors and aesthetic clinics, with more detail about the level of support available published through its sector-specific pages.
Care homes interested in learning about the structured methodology behind Woya Digital’s impressive track record can book a consultation online by selecting a day and time from the interactive calendar or run their own SEO report by entering their registered business name.
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About Woya Digital
Originally founded in 2017, Woya Digital is a global SEO and Digital PR agency with an international team. The agency specialises in delivering outcomes-driven strategies for clients in finance, healthcare and specialist sectors. Combining expertise in SEO, PPC, Digital PR, and AI-optimised solutions, Woya Digital helps organisations achieve digital dominance through transparency, innovation, and performance. Headquartered in Malta, Woya Digital is strategically positioned to support clients across the UK, Europe and beyond.
Media Contact:
Natalie Karr
Woya Digital
02038 353637
Published by: Steve OBrien