As automotive brands, OEMs, and dealership groups increase investment in live consumer engagement, Assist Marketing announced a nationwide expansion of automotive event staffing services to support demand across U.S. markets. Founded in 2010, the agency continues to scale its automotive capabilities as live events play a growing role in influencing vehicle consideration, brand perception, and showroom traffic. The expansion strengthens the agency’s position among established event staffing agencies and event staffing companies serving the automotive sector.
The expansion reflects a shift within automotive marketing toward in-person experiences that allow brands to demonstrate product value directly to consumers. As automotive events demand more knowledgeable, credible engagement, Assist Marketing’s staffing approach prioritizes product fluency, brand alignment, and meaningful audience interaction.
With an expanded national network of trained promotional brand ambassadors, product specialists, and experienced right-seat drivers, Assist Marketing supports a wide range of automotive initiatives. These include auto shows, ride-and-drive experiences, vehicle launches, dealership activations, and industry conferences. Beyond automotive programs, the agency also delivers staffing for experiential marketing campaigns, trade shows, corporate events, retail marketing initiatives, sampling programs, guerrilla marketing efforts, and street team activations. This breadth enables Assist Marketing to apply proven staffing frameworks across varied environments while maintaining consistency in brand representation and execution.
In addition to automotive-focused programs, this event staffing agency provides comprehensive event staff services that support execution across every phase of a live event. Event staffing teams oversee on-site logistics to help corporate functions, conferences, and private events operate efficiently. Promotional brand ambassadors act as the human face of participating brands, trained to educate attendees, communicate product features clearly, and engage consumers in ways that build trust and recall. Trade show staff manage booth operations and lead capture in high-traffic environments, while promotional staffing teams support sampling initiatives and interactive product demonstrations. Street teams extend campaign reach beyond the venue, activating public spaces through guerrilla marketing efforts, flyer distribution, and direct consumer outreach.
“Our expanded automotive event staffing services reflect how automotive marketing continues to evolve,” said the company’s lead strategist. “Brands require representatives who understand vehicle features, can communicate value confidently, and engage consumers in ways that leave a lasting impression.”
To support consistent execution across regional and national programs, the agency uses event staffing software to match personnel based on experience, geography, and campaign goals. This approach ensures continuity across multi-market activations and alignment with brand messaging and event objectives, further differentiating the agency from other event staffing agencies and event staffing companies operating in the automotive space.
The expansion also includes enhanced background screening, standardized onboarding, and communication tools that support real-time coordination, performance tracking, and post-event reporting. In addition to staffing, Assist Marketing integrates strategic event support services such as planning, coordination, and post-event analysis to help automotive brands evaluate engagement and refine future activations.
Through this nationwide expansion, automotive brands gain access to structured event staffing solutions backed by experienced personnel, continuous training, and scalable operational systems that elevate live brand experiences across multiple markets.
To learn more about Assist Marketing’s automotive event staffing services, visit https://www.assistmarketing.com.
About Assist Marketing
Assist Marketing operates at the intersection of live experience and operational execution. Founded in 2010, the agency supports brands that rely on face-to-face engagement to influence perception, consideration, and action. Through trained brand ambassadors, product specialists, and scalable event staffing systems, Assist Marketing delivers on-site execution for automotive activations, experiential marketing programs, and national events across multiple industries.
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Media Contact
Assist Marketing
Address: W149N7503 Sylvan Ln, Menomonee Falls, WI 53051
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Website: https://www.assistmarketing.com
newsroom: news.38digitalmarket.com
Published by: Randy Rohde