A shocking 90% of British women have been on a diet with the average woman losing her body weight over nine times during her life time and spending over seventeen years on a diet, diet delivery brand, Diet Chef has found.
The average woman diets twice a year, losing 11lbs each time. Life expectancy data* reveals that the average woman lives until 82 and weighs on average 11 stone. If she begins dieting at the age of 18, she will lose her body weight 9.1 times and if she spends seven weeks on a diet twice a year she will spend 17.2 years dieting.
Kevin Dorren, Founder & Head Chef, comments: ‘Deciding to lose weight can be an easy one to make when we know we have a special occasion coming up or aren’t feeling confident in our appearance, however as we can see actually embarking on a diet and losing the extra pounds is more difficult and takes real commitment. Diet Chef takes the thinking out of dieting providing tasty yet nutritionally balanced meals direct to your door.’
Those in the North West find it the most difficult sticking to a diet, only able to sum up the stamina for four days on average – the shortest amount of time in the UK (12%). Whereas those in the North East (11%) and East Anglia (17%) have the most will power with their last diet lasting one month. Less than 1% of women managed to stick to a diet for a 12 month period (0.6%) and a third of all women diet for at least six months per year.
Not fitting into any of their clothes was the top prompt (52%) to lose weight with the same number of people saying that developing a muffin top was the first sign that they had piled on the pounds.
Summer holidays (33%), health reasons (22%) and weddings (18%) were the top three incentives to lose weight and 43% of the female population said not feeling comfortable in a swimsuit was the main reason for wanting to streamline their look.
Ultimately it is a general love of food (35%) and lack of will power (33%) that keeps would-be dieters from achieving their dream body with over a third saying they were their main reasons for struggling with managing their weight loss. Although a fifth of women say that they find it too expensive to buy healthy food.
One in three women will splurge on comfort purchases when feeling down about their diet, with shoes being the top thing to splurge on (37%).
Diet Chef offers dieters the chance to lose weight at a sensible rate and affordable cost with tasty food to help keep them on track.
* Office of National Statistics Male and female life expectancy at birth and at age 65: by rank order of local areas in the United Kingdom, 2004-06 to 2008-10 19-Oct-2011
Diet Chef carefully counts the calories of all meals so dieters on the plan will be averaging less than 1,200 calories per day. The daily menu delivers a tasty and varied, healthy balanced diet allowing dieters to lose weight at a healthy pace.
Price of £5.57 per day price is based on the Diet Chef 1200 programme on Pay Monthly
For further information, please contact Three Sixty Communications on 0207 580 8360 or [email protected]
Visit the website: www.dietchef.co.uk
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