Businesses need to put plans in place by the end of November to ensure their sales don’t catch a New Year chill, according to Edenred.
In a new report published this week, Edenred is warning that organisations who only focus on pre-Christmas sales are risking a poor commercial performance in a “Lost January” where sales and marketing fails to keep momentum gathered before the end of the year.
The white paper “How to plan your incentive and motivation to make a difference into 2013”, advises organisations to plan for January and ensure their end of year reward and incentives programmes have targets which continue to deliver sales and marketing benefits beyond the Christmas trading period.
Andy Philpott, sales and marketing director at Edenred said:
“Many organisations think about Christmas as the make-or-break trading period which sets the tone for the whole of the next year.
Incentives and reward for customers, channel partners and sales teams is a critical driver of sales performance at this time and represents a substantial investment for many organisations.
But what we are urging organisations to do is to take action now in order to avoid a “Lost January” by ensuring spend on incentives and reward isn’t just delivering sales for December but setting a foundation for sales performance in January and the following year – something which many businesses fail to do.”
The report has been written for decision makers in sales and marketing, identifying five areas to consider now in order to get 2013 off to the best start. These are:
• Planning early to maintain momentum into 2013
• Thinking beyond Christmas
• Rethinking how you measure and reward
• Choosing the right reward
• Creating an environment for success
Free copies can be downloaded from http://www.2012performance.co.uk/not-just-for-christmas/
For further information contact:
Edenred UK Press Office - 01442 875129
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Notes to editors
Edenred, is the world leader in prepaid corporate services, designing and delivering solutions that make employees’ lives easier and improving the efficiency of organisations. By ensuring that allocated funds are used specifically as intended, these solutions enable companies to more effectively manage their:
Employee Benefits: Luncheon Vouchers®, Childcare Vouchers®, Cycle2Work, Flexible Benefits, Employee Savings, Total Reward Statements, MyWorkOffers®
Expense Management: Premium Card, Eyecare Vouchers®, Clean Way® Vouchers
Incentives, Rewards & Motivation: Compliments Select, Compliments® Card, Compliments® Experiences, Incentive Award Card, Capital Bonds®, Single Store Vouchers, Travel Clubs, Webcentiv®
Communications Services: A comprehensive range of solutions to help organisations engage and motivate their staff
The Group also supports public institutions in managing their social programs.
Listed on the NYSE Euronext Paris stock exchange, Edenred operates in 38 countries, with some 6,000 employees, nearly 580,000 companies and public sector customers, 1.3 million affiliated merchants and 36.2 million beneficiaries. In 2011, total issue volume amounted to €15.2 billion, of which 58% was generated in emerging markets.
All tradenames of Edenred products and services are registered trademarks of Edenred SA.
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