New Club Launches For Fragrance Lovers

The Fragrance Shop launches ‘Discovery Club’ – an exclusive fragrance sampling and saving club

The UK’s favourite fragrance retailer, The Fragrance Shop have launched Discovery Club - a brand new club aimed at offering fragrance lovers samples and details on the latest fragrance launches, plus exclusive discounts, allowing members to keep their fragrance wardrobe up-to-date and make big savings too.

Each quarter members of the Discovery Club receive a special Discovery Club Box direct to their door, containing five samples of the very latest fragrances, information cards and exclusive money off vouchers.

Club members are invited to try out the latest fragrances and share with their friends and family. A booklet provides Club Members with the background on the fragrances as well as all the notes and tones that go into creating the overall scent.

The Discovery Club offers fantastic value with subscription costing just £5 per issue, with 4 issues per year. Each Discovery Box contains more than £7 worth of fragrance as well as vouchers for £5 off each featured fragrance, meaning £25 in total savings. The Discovery Club member is welcome to use as many of the five vouchers of specific fragrances as they like and are even free to share them with friends and family.

The Discovery Club membership places are limited and so those interested are encouraged to sign up early to avoid disappointment. Members are free to cancel their membership at any time.

The Fragrance Shop Managing Director, Nigel Lawmon commented “The Discovery Club is an exciting new scheme that is aimed at those who have a real love and passion for fragrances. Consumers are increasingly viewing fragrance as a fashion item and have a desire to change with the season; as a result we’ve seen purchases of new fragrances accelerate right across the UK in the past 3 years. The Discovery Club is designed to make it easier for these customers to get their hands on the latest fragrances, trial them at their convenience and save money at the same time”.

The first Discovery Club has now launched containing five of the latest female fragrances. Customers can sign up to the Discovery Club at www.thefragranceshop.co.uk/discoveryclub or instore. Plans for a male Discovery Club Box are in progress for launch in 2013.

-ENDS-

Notes to editors:-

Established in 1995, The Fragrance Shop are a privately owned, family run retailer of perfumes, aftershaves and beauty products with high street locations throughout the UK and online at thefragranceshop.co.uk.

All fragrances are sourced direct from the fragrance houses ensuring customers receive the very best of product at great value. A wide range of fragrances are stocked including top fashion brands and celebrity scents including; Armani Diamonds, Chanel Chance and Chanel Coco Mademoiselle .

For further information, please contact:
Sparkle PR Ltd
Tel: 020 8686 3141/020 8686 8441/020 8686 3290
E-mail: [email protected]/[email protected]/[email protected]