Acura Gets Sales Boost from New Models, and More Are on the Way

Peabody, 03/12/2013 / SubmitMyPR /

Last spring, Acura launched a redesigned 2013 RDX crossover and a new 2013 ILX compact sedan, and both models are still boosting the luxury auto brand's sales after nearly a year on the market. February marked the 10th consecutive monthly sales record for the Acura RDX, which moved 2,795 units, a 178 percent increase compared to the same month last year. Meanwhile, the Acura ILX continued its steady month-to-month growth, with 1,997 models sold.

According to Bloomberg, Acura is hoping to greatly accelerate that sales momentum with a $1 billion investment into a range of new models. First up is the brand's new flagship sedan, the 2014 Acura RLX, which goes on sale later this month. More spacious, powerful and fuel efficient than the outgoing Acura RL, the RLX favors comfort and sophistication over flashiness, donning new Jewel Eye LED headlights, sharp horizontal design lines on its sides and the latest AcuraLink infotainment system in the cabin.

"With their focus on refinement and ride, the latest RDX and new RLX are out to prove that Acura offers more than just a high-value, high-tech lineup," said Joel Avery, general manager of Acura of Peabody, an Acura dealership in Massachusetts. "In addition to their streamlined styles, both vehicles feature increased interior space and forgiving suspensions, so drivers and passengers don’t just see the difference, they can feel it in many ways."

Buyers can expect to see similar changes to the Acura MDX when a redesigned 2014 model arrives at dealers in the middle of this year. Aiming to build on the popularity of its best-selling vehicle, Acura will outfit the next-gen MDX with a more powerful and fuel-efficient V6 engine, available LED headlights, a more understated grille and a revised suspension.

Even with a new model on the way, the current-generation MDX continues to please buyers and critics alike, recently earning a Best Cars for the Money award from U.S. News & World Report. Topping the publication's Luxury 3-Row Midsize SUVs segment, the Acura MDX was honored for its leading combination of low ownership costs and positive reviews from auto journalists. U.S. News considered industry data from TrueCar.com, J.D. Power and Associates, the Insurance Institute for Highway Safety and the National Highway Traffic Safety Administration when determining its award winners.

"Acura's reputation for long-term value is no secret, but the MDX took home its recent award because it's also very enjoyable to drive," added Avery. "Buyers should expect similar recognition for the brand's upcoming models, not only because they will be extremely reliable and cost effective, but also because they will reach new levels of comfort and luxury."

About Acura of Peabody:
Thanks to a complete commitment to the Acura Total Luxury Care (TLC) philosophy from the sales, parts and service teams, this dealership has the best customer satisfaction and retention rates of any Acura dealership in the Northeast. They offer an extensive inventory of new and used Acura models, backed by a service center with the highest customer loyalty in the Northeast. Visit their website at www.acuraofpeabody.com, like them on Facebook at www.facebook.com/acuraofpeabody, visit their Acura showroom and service center at 233 Andover Street in Peabody, Massachusetts, or call them at 888-825-7965.