Randall-Reilly, a leading trucking industry publisher, has announced the launched of its revamped website, Pro Trucker Online, part of the company’s overall rebranding campaign aimed at offering customers a comprehensive multi-media, solutions-based suite of tools to better serve the demands the trucking industry.
In commenting on initiating the company rebranding campaign, Brent Reilly, President of Randall-Reilly said “Instead of waiting on the audience to come to us, we go where they are and offer our clients cross-channel marketing solutions."
The rebranding efforts of Randall-Reilly started with the decision to change the entire look and structure of the business, Reilly said, adding that a top to bottom approach was used to include changes to company logos, as well as the taglines associated with them. Salespeople who once handled magazine ad sales are now serving as account managers, offering fully customized data and media solutions.
“The whole company is taking a comprehensive approach and consolidating itself to present a more unified brand,” said Reilly.
From its earliest version as Pro Trucker magazine, the publication has been one of the industry's premier references, used by highly rated trucking industry companies to connect qualified drivers to job openings. Pro Trucker Online provides free access to the best companies in the trucking industry through a premier application system that is completely secure, capturing all of a trucker's pertinent information to direct them to the best truck driving jobs currently available.
Pro Trucker Online was given an exciting new facelift that reflects the company's overall rebranding campaign. Randall-Reilly managers believe that these new changes to the website will boost its effectiveness immeasurably by helping truck drivers navigate the flood of industry news and job openings available to them.
The new-look version of ProTruckerOnline.com takes in all of the latest elements in sleek, efficient website design. Drivers and trucking companies will find enhanced navigational tools and consolidated industry news specifically designed with them in mind.
“The entire trucking industry will have a much better sense of the overall changes that have taken place at Randall-Reilly after visiting the new Pro Trucker Online,” said Reilly. “This re-energized recruiting website is a fitting reflection of the success of the Randall-Reilly rebranding efforts and our evolution from "magazine guys" to a solutions-based, technology and data driven company.”
For more information about Pro Trucker Online and Randall-Reilly call 800-633-5953 or visit their websites.
About Randall-Reilly: Randall-Reilly has been a leading provider of trade publications for the trucking industry for more than 75 years. Based in Tuscaloosa, Alabama, the company has transitioned from a magazine publisher serving to enhance the lives of truckers, to a fully integrated, data and technology-driven media entity serving the entire trucking industry. The company’s business includes industry trade shows, award winning publications and recruiting websites, such as ProTruckerOnline.com. Randall-Reilly continues to live by four core principles that have guided them throughout their history: to be a business of open communication, adaptive solutions, innovative ideas, and effective products.
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