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With Detroit Debut, BMW 2 Series Joins Push for Younger Luxury Buyers

Last updated Monday, January 27, 2014 10:00 ET

Entry-Level Sports Coupe Targets Mercedes-Benz CLA-Class

PEABODY, 01/27/2014 / SubmitMyPR /

With the recent introductions of new entry-level luxury cars like the Mercedes-Benz CLA-Class and redesigned 2015 Audi A3 sedan, BMW is on a mission to provide a more substantive offering to younger buyers with its all-new 2 Series Coupe. Following its public debut at the Detroit Auto Show earlier this month, the 2014 BMW 2 Series Coupe will go on sale in March as a larger and better-equipped replacement for the outgoing BMW 1 Series Coupe.

Like the Mercedes-Benz CLA-Class and the 2015 Audi A3 sedan, the 2014 BMW 2 Series Coupe will be priced starting at less than $34,000, but it will pack in more standard horsepower than its competitors. The base BMW 228i Coupe will house a 2.0-liter inline four-cylinder engine that produces 240 horsepower, outperforming the base CLA-Class by 32 horsepower and the base A3 sedan by 70 horsepower. Performance junkies will be able to opt for the top-trim BMW M235i Coupe, which churns out 320 horsepower and 330 pound-feet of torque through its M Performance 3.0-liter inline six-cylinder. Despite its impressive output, the BMW 2 Series Coupe is surprisingly efficient, returning up to 35 mpg on the highway in standard form thanks to fuel-saving measures like Air Curtains, an Auto Start/Stop function and a selectable ECO PRO driving mode.

"Unlike the CLA-Class and A3, the BMW 2 Series doesn't let on that it's an entry-level model when you look at the performance figures, the amount of standard features and the fact that it's equipped with sportier rear-wheel drive instead of front-wheel drive," said Marshal Cabot, general manager of BMW of Peabody, a Greater Boston BMW dealer. "BMW also recognizes that younger luxury buyers want their performance paired with fuel efficiency and in-car technology, and the 2 Series delivers on both fronts."

The 2014 BMW 2 Series Coupe will come standard with dual-zone automatic climate control, an iDrive Controller with a 6.5-inch flatscreen, Bluetooth hands-free connectivity and a USB port. Buyers will also be able upgrade to an optional navigation system featuring an 8.8-inch screen and Touch Controller. When it comes to safety, the 2 Series will be available with a range of driver-assistance technologies found on more expensive BMW models, including Adaptive Headlights, High Beam Assistant, Parking Assistant, Driving Assistant, a rearview camera and a cruise-control system with a braking function.

About BMW of Peabody:
Located minutes from downtown Boston on Route 114, BMW of Peabody takes pride in offering some of the world’s finest vehicles, backing up every new and used BMW sale with their expert, customer-focused sales and service staff. Recognized as a leading Greater Boston BMW dealer, BMW of Peabody is a five-time winner of the prestigious Center of Excellence Award and offers two BMW service centers to fit the schedules of its busy customers. See their full BMW inventory online at www.bmwpeabody.com, like them on Facebook at www.facebook.com/bmwofpeabody, visit their showroom at 221 Andover Street in Peabody or call them at 978-538-9900.