Former Microsoft Team Leader Tapped to Lead Regional Ad Sales Efforts
JENKINTOWN, PA - (Nov. 4, 2015) – Goodway Group, a managed services programmatic media firm serving hundreds of advertising agencies across North America, has announced the hiring of Microsoft’s Allen Afshar to serve as their Western U.S. regional sales director. He will be based in Seattle, Wash.
While working at Microsoft, Afshar spent over a decade as a leader in multiple ad sales channels and service capacities. Just prior to joining Goodway, Afshar headed a regional district on the Bing.com ad sales team, which targeted domestic and global partnerships. His specialty centers around launching creative display, mobile and search advertising campaigns across multiple business sectors including automotive, consumer goods, retail and technology. For his efforts, he was awarded with Microsoft’s prestigious Circle of Excellence honor—their highest level of sales recognition.
“Goodway has been family owned for 86 years, and we’re proud to have Allen Afshar join our tight-knit group,” said David Wolk, president of the Goodway Group. “We’re growing fast and have been fortunate enough to attract the right type of talent to continue delivering the successful results our clients have come to expect.”
Afshar joins an increasing list of employee hires in the past six months, as the company continues to add clients while expanding into new markets, both in the U.S. and abroad.
“I’m extremely passionate about advertising, its continued evolution and the value it brings to customers,” said Afshar. “Goodway has made its mark since 1929, by bringing top marketing expertise to its customers, and the results definitely speak for themselves. After an amazing experience at Microsoft, I’m eager to partner with Goodway’s current and future customers in showing the value of programmatic ad buying.”
Allen Afshar is a graduate of the University of Washington and resides in Kirkland, Wash.
For more information, please visit Goodway on the web at www.goodwaygroup.com.
About Goodway Group
Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100 percent privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal – better results while remaining lean and nimble.
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