Today, Social Media Marketing is one of the most popular marketing methods on the internet. It is specifically the preferred method by many small businesses because it doesn’t cost much and in most cases, you don’t need to pay a single dime if you wanted to create your own business page on popular social media platforms.
Social Media has proven to be very effective in building online communities wherein small businesses can easily communicate, engage, and promote their products/services to a highly targeted audience. But, despite this, a lot of non-techie entrepreneurs are still hesitant to incorporate social media into their overall marketing plan.
The main reasons could be the lack of knowledge, fear of failure, lack of time or maybe misinformation that social media is too expensive. These can all be remedied with the right information.
Related Article: Using Social Media to Promote Your Business
Why your business must be on social media.
When your competitors are already on social media, would you just allow them to have that advantage over you? Would you just waste the opportunity to reach out to your target customers online and give them over to your competition?
Katie Leimkuehler tells us more why you should build a presence in different social media channels:
5 Reasons Entrepreneurs Need To Use Social Media
“Are you taking full advantage of the benefits social media has to offer? Whether you are in the startup stage or ten years into your entrepreneurial journey, it’s critical that your business is active on social media. It’s not about throwing up a Facebook page and calling it a day. The strategy and value of social media can change the very landscape of your business. So, why exactly do you need to be on social media and how can you take advantage of it? Here are five ways to take advantage of social media for your business.
You really need to address the reasons mentioned earlier. Which ones have been keeping you from taking an action now? If it is the lack of money, then you really don’t need to worry because social media is budget-friendly.
Victoria Treyger, contributor of Entrepreneur.com shares her thoughts about how small business entrepreneurs can easily market their products and services online for less cost:
6 Ways to Market Your Small Business for Less Than $100
5. Be strategically social
“Cost: $41-71 per month (depending on what’s left of your $100 budget!)
If you invest that $41 in sponsored posts on Facebook or LinkedIn, you can put your brand, products or services in front of thousands of members of your target audience each month. Even a small investment in social marketing can produce hundreds of new followers on social networks as well as increased web traffic, brand awareness and hopefully bottom line profits that can be traced back to initial engagement on social media.
Because of their popularity with consumers (Facebook) and with business buyers (LinkedIn), social platforms have done small-business marketers a big favor. Not only do they allow you to set a limit on the amount spent to sponsor a post or page, they have also built tools which allow you to drill down into demographics in order to put these ads and posts directly on the feeds of individuals who meet your ideal buyer type criteria.”
In social media marketing, building an authentic relationship with your prospects and current customers should be the focus of your campaign. Here’s how you should do it:
Find your audience
Get into the right gear with the influencers
Show your human side
Of course, it would take time and effort to establish your presence in social media. You need to be creative and really know what your prospects and customers want to effectively address their needs.
Related article: Entrepreneurs Need Social Networking
Before you can express your creativity, though, you must acquaint yourself first with this modern technology that you need to use if you want to incorporate social media into your overall marketing mix.
Jeff Shavitz provides non-techie entrepreneurs some tips:
7 Social Media Tips for Non-Tech Entrepreneurs
“Social media, social media and more social media!
We constantly hear about it. It’s everywhere. However, as a busy entrepreneur and business owner, are you properly using social media to help your company grow? Be introspective and tell the truth. My answer was “no.” Yes, I know my three teenage children are living on Instagram, Facebook, and all the other cool social media programs; however, as a relatively smart business guy who will soon hit the 50-year mark, I had no clue what I was doing. This new medium was totally intimidating but I eventually learned some easy steps that soon had social media helping grow my company. The concepts are relatively simple; the harder part is the execution and consistency of developing your social media program.”
Learning how Social Media Marketing works starts in familiarizing yourself with the new technology that runs it. There’s no need to be scared of the technical aspect because these applications are created with you in mind. Meaning they are user-friendly. Incorporating social media into your traditional marketing plan is definitely a good move if you don’t want to be left out by your competitors.
If you are still unsure how to start your social media marketing campaign, you may ask the help of Qamar Zaman, a social media marketing expert based in Dallas. He has been helping startups and entrepreneurs for more than 15 years now grow their business through cost-effective social media marketing strategies.
You may call him through this number 972.437.8942, or visit his website at www.qamarzaman.us.
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