Genomix Nutrition Names Michael Willoughby Chief Operating Officer

Michael Willoughby, COO, brings decades of experience in the laboratory and healthcare sectors to Genomix Nutrition, aiding innovation and growth.

Austin, Texas, United States, 02/20/2018 / /

Michael Willoughby is a seasoned veteran in the laboratory sector. He started his career as a Laboratory Tech and Histologist in Nacogdoches Texas where he double majored in Nursing and Medical Technology at Stephen F. Austin. Before and during college, Michael served in the armed forces as an Army Combat Medic.

After college, Michael moved to Houston in 1991. There he established a small placement firm of Histologists throughout the Texas Medical Center (TMC). While building relationships in the TMC, Michael formed a solid foundation of healthcare knowledge through partnerships with the likes of MD Anderson, The DeBakey Heart Center, Baylor College of Medicine, and both Methodist and Memorial Healthcare systems.

In 1994, Michael was approached by the senior leadership team of Clinical Pathology Laboratories to help scale the company beyond the Austin borders. He spent the first 10 years building business units throughout the Southwest and the second ten years as CPL’s Senior Vice President overseeing Operations and Commercial Services from the corporate offices in Austin Texas. During that time, he was successful in creating high throughput service units, created a very successful sales division, presented multiple acquisition opportunities, and lead a key role in fostering the culture of what was set by the founders of the company. CPL was ultimately purchased by Sonic Healthcare and is still one of the great success stories in the laboratory sector today.

Although many thanks were given to the folks at CPL, now Sonic Healthcare, Michael chose to leave the company in 2014 to explore global opportunities beyond the Southwest area of the country. Over the past 36 months, Michael has consulted for several laboratory companies such as Cardio Vascular Biomarker Labs, Non-Invasive Prenatal Testing Labs, and private labs looking to reorganize or develop a commercial sales force. Not to mention Co Founding a new patient access service called Iggbo (a blood drawing service). All along he knew his next stop would be with a company that was innovative, service related, and had the opportunity to make a difference in people’s health.

Michael joined Genomix Nutrition team in October 2017 and will remain in Austin Texas with his wife (Darla) and three children (Drew, Sydney, Laila). He shares the passion of personalized healthcare of  Dr. Kendal Stewart, MD and Kara Stewart - Mullens, Genomix Nutrition’s Founders. Together they will begin scaling the company to new heights through Genetic Innovation backed by Scientific Knowledge.

Founded in 2016, Genomix Nutrition is a leading provider of comprehensive nutrigenomic testing solutions used to help providers and patients determine personalized nutritional supplement needs and health recommendations. 

For more information on Genomix Nutrition, please visit or call 844-258-5564.


Release ID: 11141