The COVID-19 crisis has inspired many innovations, including new types of business models. One is the profit/non-profit, which allows a business to earn money so as to provide needed goods to
health care workers. "We were a bunch of concerned citizens who gathered and gave away thousands of masks at the beginning of the crisis" says Soani Gunawan, co-founder of
Getmasksforyouandhelphospitalstoo.com. "When we ran out, we decided to find high quality surgical masks and sell them to regular folks, and then use the proceeds to give away what we could to hospitals."
They source cotton and polyester face masks and MERV filters from manufacturers in the U.S. and sell them online. " Every purchase initiates
a donation of masks to a hospital, nursing home, assisted living facility, or foster home. "We all will be wearing masks for several months at least" says Publicity Director John Toomey. "We
might as well make our purchase mean more by also giving some to health care workers who desperately need them."
Customers can choose the facility they want to receive the donated masks or let the company decide.
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