Two standouts in the Amazon performance marketing realm—Buy Box Experts and Egility—have come together to set a high industry standard for expertise and range of services. With the acquisition successfully completed, the new company will offer enhanced consulting services to clients of all sizes, drawing on their combined experience managing over 1,000 Amazon accounts.
Both companies are respected for providing high-touch services that help companies develop customized growth strategies on the Amazon channel. Joseph Hansen, who will continue as CEO of Buy Box Experts, LLC at the headquarters in Lindon, Utah, said that the new company will raise the bar in the Amazon vendor services industry.
“Egility is known for its culture of innovation, particularly in the areas of advertising and optimization,” said Hansen. “Their team has fostered the creativity and forward-thinking that it takes for companies to stay ahead of the competition in an increasingly crowded marketplace.”
Egility’s CEO, Liz Adamson, will take over as Vice President of Account Management for Buy Box Experts. The company will now have over 115 employees, nearly 20 percent of whom were formerly employed by Amazon.
James Thomson, who will continue in his role as partner at Buy Box, formerly served as the business head of Amazon Services and the first Fulfillment by Amazon (FBA) account manager. He also authored “The Amazon Marketplace Dilemma,” which helps brand executives with channel governance.
Thomson said that the company’s wealth of insider Amazon knowledge is critical in helping sellers succeed. “If you’re strictly looking at Amazon from the outside in, you’re missing out on essential knowledge for helping merchants navigate the complicated Amazon world,” said Thomson. “We have been in the trenches and can help guide Amazon sellers to thrive in the marketplace.”
The new team has hands-on experience managing more than 1,000 third-party merchants and first-party brands on Amazon. The acquisition will allow the company to offer even greater expertise to sellers of all sizes—from startups to sophisticated enterprise brands—and enhanced, customized consulting for growth strategies, advertising, and product-listing optimization.
To learn more about Buy Box Experts, LLC, visit www.BuyBoxExperts.com.
