At present digital media is fastest and most reliable source of marketing to target mass audience. Off late we have been hearing about lots of young social media specialist who help the individuals and organizations to develop their social media strategies to promote themselves on this extremely popular medium. Nitesh Soni, 22 years, is also a Social media specialist and digital entrepreneur.
He has recently started up his digital venture MS Promotions. About asking that now a days innumerous young guys with sizeable followers on social media call themselves digital marketer, Nitesh Soni says “Yes, lots of people fool themselves and others, specially small size businesses, by creating a website for them and promoting without understanding the requirements of that particular business. No marketing is real and valid if it can not promote the sales in right direction.” He further adds “ These so called digital marketed will vanish in near future.”
Nitesh Soni who was fascinated with digital media and it’s popularity has learned it’s tools and techniques at home. When he was in class 10th he would study about digital marketing after his school studies. Studying extra 4-5 hours everyday, searching and researching online about recent technologies in digital marketing. It took him 2 years of rigorous hard work to understand it properly.
About asking why he chose to become a social media specialist he says “I was always glued to social media apps, facebook, Instagram. I was amazed the way it was helping people to grow, to realize their dreams and was financially viable too, so I decided that as it is my passion I will.turn it into my profession.”
About the scope of digital marketing in coming times he says “ When I started learning about it at that time not many businesses were keen in promoting themselves on social media, but in last 5 years things have really picked-up. Every small and big business want to have a clear focused and successful digital marketing strategy. They have understood it’s importance and popularity and that it is the most important aspect of total marketing strategy. So definitely it’s scope will grow exponentially up.” He further adds “ At MS Promotions we understand the requirements of our clients and develop specific needbased and result oriented digital marketing strategy for both short term and long term.”
About cutthroat competition in digital marketing world his take is “ Tough competition is in every field, people who are sincere don’t enter unprepared, but if you are authentic hard working and result oriented you will definitely sustain and succeed, and if you are scared of challenges and competition you should not enter into any business.”
We must say that this young digital entrepreneur has actually done his homework well before entering into the extremely competitive world of digital marketing.
