Featured Brand Story Selected by Editors of KISS PR Story
Innovation in Isolation: How AJE Digital Has Helped its Clients Respond to Business During COVID-19
With the world under lockdown thanks to the persistent Coronavirus, running a business has, and will continue to be, an unprecedented challenge for millions. But, it’s not an unimaginable feat. Now is a better time than ever for companies to take a step back, re-evaluate business plans, and push forward with a new vision. As a full service digital marketing agency, we at Aje are making sure our clients can do just that as they adapt to this altered business landscape.
Embracing digital has always been our philosophy at Aje. In a time with limited face-to-face interaction, pushing our clients to do the same when designing their websites has been at the forefront of our strategy. Our newest sites are equipped with a variety of features that allow clients to think outside the box, like offering virtual events, ordering items and services online, and utilizing alternative methods of contact.
Take Aje client Ari Schonbrun as a great example of an individual changing how he runs business in the era of COVID-19. For Ari, pre-pandemic business equated to traveling to speak in front of crowds of hundreds, sometimes thousands of people. Now, he is capitalizing on having a strong online presence, launching a virtual training program called “Decide! Change! Succeed!” to mentor others on best business practices.
Paint With Me! is another business that partnered with Aje that has since flourished digitally amidst the pandemic. Paint With Me! traditionally conducted painting workshops, where even the least experienced artists could create something beautiful. Thanks to their new website, customers can still do so, this time, in the comfort of their own home. Their recently launched site features a booking calendar, allowing customers to easily register for an upcoming virtual event and even order a kit with supplies in advance.
Adding virtual events and online ordering, however, isn’t the right fit for all business models. Best Care, a Florida caregiving service that recently came to Aje to design their website, proved that taking a simpler route was equally effective. By adding new COVID information to a site that is now more user-friendly, they’ve strategically updated users on their company’s status. Doing so has helped ensure that current and potential clients feel comfortable with nurses and caregivers entering their homes in times of incredible uncertainty.
In addition to guiding businesses in their navigation of the pandemic’s twists and turns, Aje wants to make life a little easier for our clients. Small businesses and start-ups in particular have felt the impact of the currently strained economy. Our passion for assisting local businesses has driven a desire to help ease the burden that the shutdown has imposed on them. That’s why we’ve started to offer clients a more flexible payment plan when they choose to work with us. With no upfront costs, businesses will only have to pay a monthly subscription fee once their site is up and running. That way, they can enjoy the benefits of a sleek new site with a little weight lifted off their shoulders.
Our clients provided some positive affirmation that success in the thick of a pandemic requires innovation, but was far from impossible. Their various digital options have inspired social distancing, while facilitating business and encouraging human connection. We think that’s something all of us need a little more of these days.
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