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Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, selling, networking and audience building tool for individuals and brands. It's one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook
You can't argue with numbers like that. But that's just average. And as I advocate across all manners of online marketing, you don't want to be average! It's not a dream or a goal.
Sure, 58 times greater engagement than Facebook sounds great, but you can do so much better than that on Instagram. Whether you're a big brand or maybe just wondering how to become Instagram famous, I don't want you to strive for average; I want you to reach for the stars and become an Instagram unicorn. A digital unicorn is that magical, rare creature that outperforms all others by orders of magnitude.
And you're going to accomplish this by working these eleven amazing Instagram hacks into your social strategy. Check out these attention-getting ideas for your Instagram captions, hashtags, profile, and more, and see what to post on Instagram to get more followers and way more visibility and engagement too.
1. Create a branded hashtag
A dedicated, custom, or branded hashtag allows you to essentially create a collection of your best content. When a potential follower finds you via another highly targeted tag, they’ll be more likely to follow after seeing your top posts.
You may also consider creating a branded tag for each of your Instagram marketing campaigns. In some cases, this is a better option because it often sounds less promotional than using something more specific to your business such as your company name. In turn, campaign hashtags are often used by followers, which then captures the attention of their connections. If they have the same interests, they too may start following you.
2. Cross-promote your dedicated hashtag.
That's nice that you created a #joesgarage hashtag for your company, but who knows to use it to share content about you? Make sure it's in your profile, but take the game offline and have it printed on your receipts, in print ads, on signage in your store and at relevant events.
If you're on radio and TV, direct people to use your hashtag. Integrate online and offline campaigns by ensuring it's listed on your other social profiles, on your website, and in your email blasts. Don't just hope people will find it.
3. Use industry-specific hashtags
You want followers who are interested in what you do an offer. Primarily using terms not specific to your industry would result in gaining very few followers. That being the case, you must use hashtags in your posts that your target audience would be browsing specifically.
The more specific you are, the more interested the people you attract and the higher the chances they’ll become followers. Additionally, using more precise tags will cut down on the number of competitors vying for the follows of the same people you’re targeting. As a result, your accounts will be easier to find and thus, easier to follow.
4. Don't be boring.
When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story. Be funny, ironic, or outrageous--just don't be BORING. Collaborative workspace company WeWork is great at this, and they include a fun mix of Instagram content too.
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