If you run a business, one of the things that you would want the most is, of course, sales. No matter how many people show interest in your product or service, it won’t matter if you do not make a sale. This business employs various tactics when it comes to marketing their brand top their prospective customers--and one of the modern ways to do so is through content marketing like digital pr
Throughout the years, content marketing has been one of the best ways to make a business thrive, especially online. It has become an industry so big that people who are considered to be professionals at it are now able to make money out of content created for marketing purposes.
But what exactly is content marketing, and why does your company need it? If you are a business owner, this is a must-read for you. If you are a professional looking to make content creation your new skills, have a look at how lucrative this industry can get.
What is content marketing?
Simply put, content marketing is a form of marketing strategy that makes use of published content--from texts, images, to even produced videos--that is distributed to your target demographics and therefore bringing in more traffic to your business and, eventually, more sales.
Some examples of content marketing are content posted on social media that aim to showcase a business to you. It could be a simple post, a set of photos, or a YouTube video that entices you to visit the website or social media page of the business and convert you to becoming a client or customer.
Take for example a digital marketing business. They might start a blog that talks about what digital marketing is and how it can benefit your business. They might start a YouTube channel teaching the same information. All of these have one goal: to funnel leads to their site or platform and make them avail of their service.
In this age of the internet, the phrase “content is king” could not be any truer.
Does your business need it?
By now, you know what content marketing can do for your business. However, you might still be skeptical and say: “do I really need content marketing for my business? Wouldn’t that just be an additional cost for me?” If you are still having doubts, here are the top two more reasons why your business needs content marketing, and why it is one of the best investments you can make.
Reason 1 - Good content boosts your Google ranking
It has been proven that a business website with blog content gets at least 434% more traffic than those who do not publish blogs. This is because the more content out there that leads back to your page, the more likely people will find a way to your business and the chances of Google itself noticing you and putting you up on the search results is more likely.
Still not convinced? How about the fact that businesses with 16 or more blog posts a month rake in more than thrice the traffic as compared to sites that publish only up to four a month?
Reason 2 - Your leads can become free promoters
Most content nowadays has a “share” button next to them. If you publish a good article or blog with a captivating CTA or call-to-action, chances are that people who were moved by it thought it is worth seeing by other people. And what does that mean for you? More leads, more traffic, and more potential sales!
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