Editor's Note: Erwan Gelebart, who was JazzCash's CEO at the time of this interview, is no longer with the company.
It’s the fifth-largest country in the world based on population, but Pakistan and its millions of small merchants have been overlooked as the shift to digital hasn’t always meant giving them an easy way to accept cashless payments, according to JazzCash CEO Erwan Gelebart.
It’s one of the many reasons that small- to medium-sized businesses (SMBs) are central to JazzCash’s business.
“Even if consumers have the money and the willingness to pay for goods and services and the mobile wallets to use, merchants are the ones either accepting or declining” the method of payment based on what they can support,” he said.
Like many countries, Pakistan saw an eCommerce boom in the last 15 months due to the global pandemic, and retailers who were previously not using digital payments or selling online were forced to move online and open an account.
“They understood that for their business to survive, they needed to be less dependent on their physical outlets and accept digital payments,” Gelebart told PYMNTS’ Karen Webster.
Launched in 2012, the payments company has reduced the burden on merchants by making it easier to activate business accounts on the JazzCash platform, making self-registration more seamless and digital payments more efficient for business owners and merchants. Merchants download the app to capture relevant documents for standard know your customer...
Read Full Story: https://www.pymnts.com/smbs/2021/with-a-larger-population-than-brazil-pakistans-newly-digital-smbs-offer-huge-opportunity/
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