Myth Busting: Ecommerce Websites Don't Need To Bother With SEO - MinuteHack

We hear it so often; Do I really need to bother with SEO for my eCommerce site?

In a word, yes. Yes you do.

What’s interesting is why might you think SEO isn’t important for an eCommerce website?

So, Why Is SEO Important For eCommerce?

SEO is crucial because it drives traffic. When done correctly, traffic converts into revenue. As an eCommerce business, this bottom line is likely to be your motivation and bread and butter.

If you look at Google Analytics for any eCommerce site and filter by organic traffic, you’re likely to see the lowest bounce rate, highest session duration and competitive sales and conversion values compared to other channels. This is because the users clicking through to your site are motivated. They’ve actively searched to find you and what you do, they’re already in the sales funnel.

But, Couldn’t I Just Run Paid Ads Instead Of SEO?

In theory, yes you could.

However, so many businesses are over reliant on pay per click advertising, particularly in eCommerce, because they’re hunting for the ‘quick win’ and then become dependent on it for scaling their brand.

It’s widely believed that paid advertising is easier to quantify because there is an input and an output. Money goes in and revenue comes out, which is always very appealing when you’re selling goods. It will always be clear if the work you’re doing isn’t profitable in paid marketing. However, it’s a myth that eCommerce SEO isn’t equally as measurable.

You can set up goals and conversion...

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