Unlike established rivals such as Toyota or Mercedes, the American brand does not publish new car sales data in Australia.
But data revealed by the Electric Vehicle Council shows Tesla has a stranglehold on battery-powered vehicles in Australia, outselling the combined efforts of rivals by two to one.
That’s a remarkable figure, as more than a dozen brands including Audi, BMW, Hyundai, Jaguar, Kia, Mazda, Mercedes, MG, Mini, Nissan, Porsche and Volvo offer electric cars in Australia.
The EVC claims Australians bought 7248 electric cars in the first six months of 2021.
Figures published by the Federal Chamber of Automotive Industries show 2188 were sold by established brands ranging from Mazda to Mercedes, which means Tesla delivered about 5031 cars to customers.
That makes it one of the fastest-growing brands on the road.
The EVC’s claims correlate with vehicle data published by NSW roads, where 954 new electric cars were registered in the first three months of 2021. Tesla represented 618 of those, which is almost 65 per cent of the electric vehicle market in Australia’s most populous state.
Tesla’s monthly sales have more than doubled in NSW this year, moving from an average of 98 per month in 2020 to 206 per month in 2021.
The brand’s cheapest electric car, the Model 3, represents the bulk of its sales.
Priced from $59,900 plus on-road costs - about $64,000 drive-away - the Model 3 has a claimed range of 448 kilometres in its cheapest form.
We don’t know exactly how...
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