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Google’s John Mueller answered if Google considered mobile interstitials a negative page experience factor. Mueller acknowledged that nothing has changed. But he then suggested a way to show interstitials without any negative quality factor affecting the rankings.
Mobile Interstitials
A mobile interstitial ad is one that significantly covers a web page, keeping a user from seeing the content.
There are two kinds of interstitials, one that is overlayed over most of the web page and requires a click to close it.
The other kind of mobile interstitial is the kind that covers the entire web page.
Google Anti-Interstitial Negative Ranking Factor
In August 2016 Google announced that they were going to make mobile interstitials a negative ranking factor. The update to the algorithm occurred in January 2017.
Google specifically noted these kinds of advertising as subject to triggering a negative ranking factor:
- “Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
- Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
- Using a layout where the above-the-fold portion of the page appears similar to a...
Read Full Story: https://www.searchenginejournal.com/interstitials-and-google-rankings-2021/417825/
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