Monday, November 28, 2022

Tesla Power Play: Why running a contested Elon Musk narrative is playing with fire - Teslarati

Last updated Sunday, August 29, 2021 07:00 ET , Source: NewsService

Award-winning journalist Tim Higgins‘ book, “Power Play: Tesla, Elon Musk, and the Bet of the Century,” is among the most recent explorations into the fascinating character of Elon Musk. But unlike other works such as the still-definitive biography from writer Ashley Vance, Higgins’ book chronicled Tesla’s story during the Model X and Model 3 ramp (among others), periods that Musk himself admitted were among the most challenging times of his professional life.

Filled with stories from numerous sources and spanning Tesla’s history from its early days to last year’s pandemic, Power Play painted a picture of how an incredibly determined Elon Musk practically willed Tesla into being, and how his ego and pettiness caused the company to pay the price more than once. This was a point that moderate Tesla critics would argue: Tesla is a success today not because of its CEO, but in spite of Elon Musk.

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After all, as the book noted in its Prologue, Musk may be a very public figure, but there is still a question surrounding him. “Is Elon Musk an underdog, an antihero, a con man, or some combination of the three?” Higgins noted in the book.

A Strong Story with Strong Denials

A book written about Tesla’s most turbulent years is bound to have some controversial elements. And in Power Play, few...

Read Full Story: https://www.teslarati.com/tesla-elon-musk-tim-cook-power-play-truth-vs-fiction/

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