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Sunday, September 19, 2021

How Google and Yelp handle fake reviews and policy violations - Search Engine Land

Last updated Monday, August 30, 2021 13:02 ET , Source: NewsService

Review platforms, like Google and Yelp, enable local businesses to expand their online visibility and establish credibility through customer reviews — two important aspects of marketing that SMBs may otherwise struggle with.

Over the last few years, maintaining an accurate online presence has gone from being an important marketing tool to being a lifeline for local businesses. In fact, platforms like Google and Yelp churned out a slew of new features last year in response to the coronavirus pandemic, enabling businesses to rapidly communicate business hours or service changes to their customers.

Unfortunately, bad actors may seek to harm a business’s online reputation through fake reviews or by crowding them out with fake listings. While Yelp and Google both have extensive systems and policies to fight bad actors, there are important distinctions that every local marketer should be aware of, and knowing them can help frame your expectations for each platform as well as enable you to make more informed decisions about where to spend your time and resources.

In addition to a side-by-side analysis of Google and Yelp’s respective detection systems and ramifications for violators, we’ve also featured insights from experienced local search marketing experts on the efficacy of each platform; you can read their insights towards the end of this article.

How Google and Yelp detect fake reviews and listings

Both Google and Yelp have implemented automated systems as their first line...



Read Full Story: https://searchengineland.com/how-google-and-yelp-handle-fake-reviews-and-policy-violations-374071


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