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Google is giving retailers the option to indicate in search results when they offer special promotions related to shipping and returns.
Retailers utilizing either free or paid listings in Google Shopping are eligible to take advantage of these new features.
The annotations, such as “Get it by Dec 24,” will also be displayed when product listings are returned in search results.
Google is introducing these specifically to target holiday shoppers, noting that US searches for “holiday gift ideas” in August have already surpassed 2020 levels.
Further, shoppers say they’ll intend to order online significantly more this holiday season than in previous years:
“As of June, 58% of U.S. holiday shoppers said they will shop online more this season than in previous years and 59% said they will shop earlier to avoid an item being out of stock.”
Searches are up and all signs point to an online shopping boom this holiday.
Given the state of the shipping industry this year and the numerous delays people are facing, guaranteeing delivery by December 24 can help you get the sale over competitors.
Here’s more about the new annotations rolling out today.
New Shipping Annotations in Google Shopping
Shipping annotations allow retailers to show customers they offer fast and...
Read Full Story: https://www.searchenginejournal.com/google-shopping-annotations/418116/
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