Citeline Connect, the all-in-one clinical trial recruitment platform developed by Informa Pharma Intelligence, has partnered with Helium SEO to provide expert search engine optimization services to customers of its clinical trial website solution.
A recent survey on clinical trial participation conducted by Informa Pharma Intelligence and Rare Patient Voice revealed that 47% of those who have not participated in a clinical trial could not find nearby trials relevant to their disease/condition. Among participants, sources of online information included internet searches and pharmaceutical company websites; however, 77% of these respondents did not use ClinicalTrials.gov.
To help Citeline Connect-powered clinical trial websites rank higher in search results — driving traffic and, ultimately, recruiting clinical trial participants — Helium SEO provides the following services:
- Analyzing keywords related to specific therapeutic areas and high-value patient segments to ensure compliance with Google algorithms
- Employing proprietary technology to find and build links to related websites, boosting the website’s authority
- Developing landing pages and content to attract and educate the public about clinical trials in general, as well as the sponsor’s specific trials
According to a BrightEdge study, organic search drives 53% of website traffic. What’s more, Moz statistics show that the first page of Google search results captures as high as 92% of search traffic clicks. Google’s...
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