See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights.
Did you know that 76% of people who search for a nearby business on their smartphones visit them within a day’s time?
Or that 28% of these searches end in a purchase?
That’s the power of local SEO – and local keyword research.
Choosing the right keywords for your business can help you rank better for competitive keywords related to your product and industry.
While local searches may yield lower search volumes, it’s more about intent and driving traffic ready to convert.
You need to make it easy for consumers to find your local business on Google and other search engines.
So how do you find and use keywords to help increase your local search rankings?
Read on to find out.
Local Keyword Research
You first need to know which search queries are helping people find your business.
Optimizing your website will be a much easier task once you know the keywords you’re ranking for. You can then focus your efforts on other relevant keywords.
For instance, if your bakery shop is already ranking well for [bakery shop Lexington], you can get to work on other search terms. You can divert your attention to ranking for searches like [Lexington bakery] or [best bakery in Lexington].
By improving your search results for other related phrases, you increase your reach to...
Read Full Story: https://www.searchenginejournal.com/keyword-research/higher-local-rank/
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