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SEO is an incredibly competitive form of online marketing, especially when attempting to rank for high-competition keywords with high monthly search volume. Many businesses target the wrong keywords and never experience the true benefit of organic website traffic.
Some keywords are simply too hard to rank for, regardless of your SEO budget. For example, ranking on the top of Google search for “flat screen TV” is a next to impossible task. You aren’t going to outrank Best Buy or Walmart. Their website authority is far too high.
Rather than throwing money, time and effort at terms you won’t rank for, it’s better to target low-hanging fruit that can rank with solid on-page optimization. Don’t let low monthly search volume deter you from targeting easy-to-rank keywords. At scale, this helps you rank for multiple keywords, and when they are highly targeted, the traffic volume you attract to your website converts at an incredibly high rate.
Here is how to identify keywords you can rank for fairly quickly, helping you create a winning SEO campaign and experience high-quality organic traffic.
Use Google Search Console to identify keywords
If your website isn’t already synced to Google Search Console, you will want to do that. You can learn more here; this free tool provides you so...
Read Full Story: https://www.entrepreneur.com/article/382053
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