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The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.
But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond.
Consider that 48% of consumers won’t even look twice at a business with less than 4-stars.
Star ratings can help businesses earn trust from potential customers, improve local search rankings, and boost conversions.
This is your guide to how they work.
Stars and SERPs
Star ratings on Google are powered by consumer reviews from different properties, and Google uses an algorithm and an average to determine how many stars are displayed.
These ratings appear on a scale of 1 to 5 stars.
When a person searches Google, they will come across star ratings on standard blue link listings, ads, rich results like recipe cards, local pack results, third-party review sites, and on app store results.
John Mueller recently confirmed that Google does not factor star ratings or customer reviews into web search rankings. However, Google is clear that star ratings influence local search results and rankings:
“Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your...
Read Full Story: https://www.searchenginejournal.com/google-star-ratings-guide/416951/
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