Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
They See Me Rollin’
Uber tapped former Sizmek CEO and Amazon ad exec Mark Grether to lead its advertising business, Business Insider reports. Poaching Grether is a big deal for Uber as it stands up a global advertising strategy. Though Uber’s ad revenue isn’t small potatoes; the company expects to clear $300 million in 2022 from ads in its food delivery apps (Uber Eats and Postmates) and the core ride-hailing app, plus physical ads drivers can elect to place on top of vehicles. Grether announced the news on LinkedIn. And his departure follows a number of high-level Big Tech exits to join delivery and retail outfits, including former Facebook exec Carolyn Everson, who recently jumped ship for Instacart (joining former Amazon ad chief Seth Dallaire, now Instacart CRO). “By building strong offerings, Uber can help merchants, brands, and other advertisers to reach its highly engaged user base,” Grether wrote in the post. “And I'm particularly passionate about doing this in a way that enables our eaters and riders to discover the familiar.”
A Continuous Headache, More Like
The latest beta version of Chrome includes a feature called “continuous search,” which displays alternative sites when users click from the Google search results feed to a link. This could cause “major publisher angst,” according to the SEO consultant Glenn Gabe. He showed how after a search for men’s golf shoes led him to Dick’s...
Read Full Story: https://www.adexchanger.com/ad-exchange-news/friday-03012021/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
