The best place to hide a dead body is page two of Google, according to Avalanche Creative, which is why the Grand Rapids-based search engine optimization (SEO) consultant leverages an empathetic, people-focused approach to helping businesses get in customers’ faces.
Founder Lance Beaudry became very interested in building websites in the early 2000s. Although he describes himself as social person, he often would skip social events for projects he was working on.
“It was pretty much dropshipping before dropshipping was a thing, slideshows for graduation parties,” Beaudry said. “The most exciting thing for me was building a website for a business, to try to attract people to the website and make money somehow.”
Beaudry got away from site building, however. After watching his mother fail at being an entrepreneur, he didn’t see how he could be successful as a web developer. After high school he went to Grand Valley State University for a teaching degree.
“I love to teach. I love to break things down, but along the way, I couldn’t scratch that itch of building a website and growing a business,” Beaudry said.
He credited the purchase of a $20 book, which rekindled and refined his website building skills. Right out of college, he got a job as a landscaper, but the hard labor made him realize he didn’t want to do it for the rest of his life.
In the evenings, he would learn how to code and build websites for people and even made a good side hustle out of it.
One website he built...
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