Regardless of what your business produces, a web search is the primary way potential clients will find out about you. Alex Turrell, Marketing Manager at Intergage Marketing Engineers gives a run down on the latest search engine optimisation techniques.
Manufacturers usually spend most of their time developing new products, optimising supply chains and using data to improve quality standards and productivity. And rightly so.
Sadly, they rarely give the same focus to the sales and marketing production line – the beating heart that provides the business engine with the fuel it needs to survive. Without this focus, manufacturers risk stifling growth and profitability.
Or worse, being overlooked by potential customers. But with it, there is an increasing focus on digital: 71% of B2B buyers begin their research with a generic Google search, according to Think with Google. And 62% of manufacturers invest most of their marketing budget in digital marketing, and less in more traditional forms.
So where should manufacturing businesses start when it comes to digital marketing? And how much could it cost them if they don’t apply the correct focus?
The digital marketing mix is growing constantly with the likes of search engine optimisation (SEO), marketing automation, account-based marketing and digital advertising on the rise.
Manufacturing marketers have their hands full when it comes to initiatives to focus on. With resources stretched, it’s crucial to focus on the areas that will...
Read Full Story: https://www.themanufacturer.com/articles/how-much-is-poor-seo-costing-businesses/
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