Do you have a WordPress website? Would you like it to be faster?
Website performance is an important factor that can impact your search rankings and bottom line.
In this article, you’ll learn why performance matters and how to build a hyperfast WordPress website.
Why Performance Matters
Your website’s performance affects two crucial areas of your business:
- Your search engine rankings.
- Your revenue.
How?
Page speed has been a Google ranking factor for desktop searches since 2010 and mobile searches since 2018.
In 2020, Google announced that page experience signals in rankings would roll out in 2021:
“The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.”
In addition to performance signals becoming ranking factors in Google’s search algorithm, performance affects visitor behavior and conversions as well.
In 2017, Google studied page load speed in relation to bounce rate – the rate at which people leave your website without interacting. Google found that when page load time goes from:
- 1 to 3 seconds, bounce rate increases by 32%.
- 1 to 5 seconds, bounce rate increases by 90%.
- 1 to 6 seconds, bounce rate increases by 106%.
- 1 to 10 seconds, bounce rate increases by 123%.
If people leave your website without scrolling, tapping, or clicking, they can’t convert into leads or sales for your business. Hence, a low-loading website can affect your...
Read Full Story: https://www.searchenginejournal.com/inmotion-hosting-build-hyperfast-wordpress-website/416547/
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