Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Kerry.
1. Google to end Expanded Text Ads next year
As of July 2022, we’ll no longer be able to create new ETAs in Google Ads or edit existing ones. They will, however, continue to serve alongside responsive search ads, and can be paused, resumed, or removed if necessary. Reports on performance will continue to be available.
It’s part of Google’s push towards automation, claiming that the changes are “key to keeping pace” with the evolving way in which people search, with 15% of search queries each day being new searches not seen before.
In preparation for next year, Google has recommended that advertisers have “at least one responsive search ad in every ad group” of their Search campaigns by the end of June 2022.
Read the full announcement here.
2. Google confirms title changes don’t impact rankings
The SEO community has been up in arms in recent weeks over rumours Google had changed the way it generates titles. It later confirmed this was true, and that where previously it would often use the query the searcher entered into the search box, but that “generally” it “no longer” uses this query anymore, however still uses HTML tags 80% of the time.
Many were concerned that their efforts to optimise titles were being wasted, but now John Mueller has cleared that up in quite a concise manner:
If Google rewrites my title,...
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