Why are in-house SEOs looking for new jobs?; Friday’s daily brief - Search Engine Land

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Good morning, Marketers, and what is “next?”

The semantics have been on my mind as the SMX team has been programming SMX Next, but also as I’m seeing lots of career shifting in the search marketing community. Companies are hiring a ton. Marketers are quitting their jobs, starting new ones, or founding their own businesses. People are saying, “Thank U, next” to in-office work, low salaries, and inflexible schedules.

At the same time, automation is a big “what’s next” for our industry (as well as what’s now). NLP is an existing technology that will take our industry to the “next” level. All of us are learning to do more with less data (a trend that will likely only continue).

And these all play into the career aspect too. We have to learn how to navigate our excelling careers with all these next-level technologies. It’s a lot, but search marketers are pros at coping with (and conquering) what’s next.

Carolyn Lyden,
Director of Search Content

Google page experience update is now rolled out

Google confirmed that it completed the page experience update rollout yesterday. This includes the updates to the Top Stories carousel on mobile search but the Google News app changes won’t be done for a week.

Google began rolling out the page...

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