Eyewear is a fashion statement. Whether it’s for daily use, reading, or to block out the sun, billions of people across the world wear some form of eyewear. So aspiring entrepreneurs looking for products to sell online would do well to consider an eyeglasses business. So how does one start an eyeglasses business? Let’s walk through some of the steps you’ll need to take.
Step 1: Market Research
As with most startup businesses, the first place you need to start is with in-depth market research. What competitors are out there already? What do each of them do best? What don’t they do well? How can you do it different, or better?
Unless you have a ton of cash to invest in marketing and branding early on, to succeed you’ll need to find your own niche. If the online marketplace today has horrible UX, then maybe you can fix that. If no one is focusing on certain segments of the market, then maybe that’s your in. Whatever it is, the key here is figuring out how you’re going to be able to separate yourself from everyone else out there in the marketplace. Find the gap(s), and then figure out how to fill them with your product.
Step 2: Validate & Source Product
Once you figure out who you’re going to serve, you’ll need to figure out where you’re going to get the product they want and need. In this process you also need to be validating the business model. If, for example, you determine the underserved niche is cheap eye wear, you need to make sure you can source product to deliver...
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