Isn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part!
The trouble is how your website looks is only half the battle. And to be honest, it’s not even the most important half. Looking nice is great, but performing well should be your ultimate goal for your website.
To perform well, you need a website content strategy that will actually reach, connect with and convert potential customers.
To do this, you need to use good search engine optimization, or SEO, which is the process of attracting organic, free traffic from search engines like Google. Ultimately, you can have the most beautiful website in the world, but if search engines can’t find you, potential customers never will.
Get SEO right, and you’ll have a steady stream of high-quality traffic to your website. Get it wrong, and people won’t even know you exist.
It’s almost impossible to overstate the importance of good SEO. Thankfully, even though it may sound complicated, you can actually use SEO as a guide to help create a website content strategy that will make your website better and lead to more business.
In the following article, we’ll explore how you can leverage the power of SEO to build a website for your target market. Let’s jump in.
SEO & Your Website Content Strategy
Small business owners tend to wear a lot of hats. They have big...
Read Full Story: https://www.business2community.com/seo/using-seo-to-inform-your-website-content-strategy-02429195
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