Wednesday, September 22, 2021

Search engine marketing firm Botify eyes APAC expansion after $55m funding round - IT Brief Australia

Last updated Tuesday, September 7, 2021 18:32 ET , Source: NewsService


Search engine marketing firm Botify has raised US$55 million in a funding round that will be used to support its global growth, including expansion in the Asia Pacific and China markets.

Botify specialises in end to end SEO management and delivers insights across the entire search funnel and AI-powered recommendations and the ability to automate time- and resource-intensive SEO implementations that drive business outcomes.

The US-based company has raised more than $82 million in funding so far and opened offices in the US, France, and Singapore.

The company works with clients including Expedia, L’Oreal and GitHub, and partners with companies including Contentsquare, Google Cloud, Salesforce Commerce Cloud, and WordPress VIP.

“The strategic partnerships they've forged with the likes of Google Cloud and Salesforce Commerce Cloud are indicative of how integral search has become in today's digital strategies,” comments Eurazeo investment director Chloe Giard.

With the new $55 million funding, the company looks to expand its global reach, support product innovation in organic search automation, and support partner ecosystem development.

"The investment comes on the heels of a year during which online activity accelerated. The pandemic forced brands across all industries to quickly reassess their digital marketing investments or speed up their digital transformations. With the ability to drive sustainable traffic and revenue - and deliver a high ROI, organic search...

Read Full Story: https://itbrief.com.au/story/search-engine-marketing-firm-botify-eyes-apac-expansion-after-55m-funding-round

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