Friday, September 17, 2021

Video and vertical-based product ads pilots arrive on Microsoft Audience Network - Search Engine Land

Last updated Tuesday, September 7, 2021 13:19 ET , Source: NewsService

Video ads and vertical-based product ads are now being piloted on the Microsoft Audience Network, Microsoft announced on Tuesday. In the announcement, the company also revealed disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in Microsoft Merchant Center.

Video ads pilot on Microsoft Audience Network. Video ads are now available on the Microsoft Audience Network as a pilot program in the U.S., Australia, Canada, France, Germany, New Zealand and the U.K.

Videos can be between six seconds and two minutes in length, and video ads on publisher partner placements will also be coming soon. To test out this new product, contact your Microsoft Advertising support representative or the Microsoft Advertising support team.

Vertical-based product ads pilot on Microsoft Audience Network. The company is also piloting another Microsoft Audience Network feature — vertical-based product ads, which use an advertiser’s existing feed to generate ads for auto listings, entertainment events, hotels, tours and activities and vacation rentals in native environments.

“Microsoft’s audience intelligence delivers the right message to the right audience and matches the user with the items in the feed where they’ve shown interest, helping you better connect with potential customers who are ready to convert,” Microsoft said in the announcement. The pilot is currently only available to advertisers in the U.S....

Read Full Story: https://searchengineland.com/video-and-vertical-based-product-ads-pilots-arrive-on-microsoft-audience-network-374271

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