Search engine optimization (SEO) is crucial in the dental industry for attracting new patients and keeping your current ones. You may be familiar with some of the basics of dental SEO, and may understand how important it is to optimize your site in order to rank higher on Google Search. SEO tactics increase search rankings to generate more traffic from search engines.
These 12 tips (six in this article and the rest will be in part two) are relevant and practical strategies for better rankings in local SEO, now and into 2022. Try them out and watch your practice rank higher than ever before!
The majority of potential patients use Google Maps to find a nearby dentist. Optimize your practice’s Google My Business (GMB) account, which is the business listing that shows up on Google Maps. The goal is to optimize your practice GMB account to rank in the Google 3-Pack—the top three listings in Google Maps.
A dental practice can optimize its GMB listing by first claiming and verifying it. The next step is to fill out all the information, including hours of operation, services, accepted insurances, areas served, and a practice description in the admin panel. Be as detailed as possible—the more information you have on your GMB profile, the better.
An additional resource that gives step-by-step instructions on how to optimize your GMB account is this article about SEO for dentists.
2. Post to your Google My Business account
The more information you put on your GMB profile, the more...
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