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Tuesday, September 28, 2021

Best SEO practices for an e-commerce website - BOSS Magazine

Last updated Wednesday, September 8, 2021 11:30 ET , Source: NewsService

eCommerce websites can benefit from good SEO practices

The easiest way to put it is that signals are important. They speak a lot more than the actual language on many occasions. And, search engine optimization (SEO) is a signal for Google. So, that makes it imperative that, least of all, eCommerce websites learn how to send the right ones.

Ecommerce SEO gives owners a way to reach their target audience without paying for ads. It usually involves optimizing the headlines, product descriptions, metadata, internal link structure, etc. Each product should ideally have a dedicated page designed to draw traffic from search engines.

Once people are on the website, the site’s content will ensure their stay. But, first, that opportunity must be created.

Here are some of the best eCommerce SEO practices:

Use important keywords:

Keywords are as important as salt in a dish. And should be sprinkled just as equally to make it matter. Don’t overload the product titles and descriptions with the keywords, but include them as per taste.

Mention the primary keyword in the product headline, descriptions, alternate attributes, and subheadlines. And add keywords that are related to the primary keyword so that Google can understand the page better in context.

Take time to understand the search value as well. This indicates the interest a particular keyword inspires in consumers. A high search volume indicates greater popularity, which means the site will get more active searches for that...



Read Full Story: https://thebossmagazine.com/best-seo-practices-for-an-e-commerce-website/


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