What Matters Now in SEO & Where to Focus Next [Survey Results] - Search Engine Journal

Where should you focus your SEO strategy in the next year?

What are the emergent factors you can leverage to get ahead of the competition?

You might have guessed that many feel that Core Web Vitals is the predominant emerging factor that will impact SEO.

But what other up-and-coming factors should you pay attention to, and where are the differences in priorities between B2B and B2C niches and agency vs. in-house brands?

Having insight into what is coming down the line in SEO and which areas to watch enables you to build them into your strategies for the coming year.

In Search Engine Journal’s recent State of SEO 2021 survey, we asked over 2,800 SEO professionals to share the most important factors that contribute to SEO success and what they intend to focus on over the next twelve months.

Read on to find out:

• What are the most important factors for ranking?
• Emergent SEO trends and factors.
• What SEO professionals are focusing on for the next 12 months.

What are the Most Important Factors for Ranking?

Ranking factors are a contentious issue! There are varying opinions across social media about what impacts ranking and what doesn’t, including the validity of studies trying to measure ranking factors.

Correlation or causation – it’s the eternal question.

We asked our audience of SEO professionals what they thought had the most impact on ranking.

These results are a reflection of what 2,800 working SEO professionals have experienced over the last 12 months.

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